Principal Software Architect with 20+ years of experience modernizing revenue-critical enterprise systems, designing scalable SaaS and ERP platforms, and leading complex, high-risk digital transformations for Fortune 500 and high-growth SME companies.
Deep expertise in cloud architecture, distributed systems, microservices, DevSecOps, executive technical leadership, and full-stack engineering, with a strong focus on risk reduction, system durability, and measurable business outcomes.
Core Skills
My expertise was established in SaaS, B2B digital transformation, and B2C digital marketing experiences for the Oil/Gas, Energy, Industrial, Publishing, Media, and Advertising industries - with values based on efficiency, quality, fairness, and mentoring applied to all aspects of software development, specifically:
Enterprise Software & Solution Architecture
Digital Transformation & Legacy System Modernization
SaaS, ERP, Field Service Management, & CMS Platform Architecture & Execution
AI-Enabled Workflow Integration & Delivery
Executive Technical Leadership & Business Strategy
AWS/Azure Cloud Infrastructure, DevSecOps/GitOps, CI/CD, & Virtualization
Distributed Systems, Messaging, & Data Warehouse Architecture
Enterprise Delivery Strategy, Project Management, & SDLC Optimization
Marketing & Advertising Consumer Experience & Funnel Execution
Staff+ Full-Stack, UI/UX, API, & Database Engineering
Career Highlights
Vestive | Principal Software Architect | 2016-present |
Led architecture and delivery for systems supporting $80M+ in monthly and $100M+ in annual revenue flows, reducing client delivery risk by ~40% through phased architecture and SDLC separation; delivered 10+ enterprise modernization engagements as Solution Architect and Fractional CTO, designing cloud-native platforms and ERP modernizations while mentoring distributed teams of 5–20 engineers.
Halliburton (via Vestive) | Principal Software Architect | 2018-2025 |
Led architecture and modernization of a legacy SAP ECC-based ERP SaaS platform to SAP S/4HANA serving 3,000+ enterprise daily active users, increasing release velocity and operational resilience; reduced QA/UAT defect churn by 70%+, lowering operational risk and support overhead, modernized delivery through implementation of version control, CI/CD, and cloud infrastructure, and served as technical authority and project manager aligning engineering, field operations, finance, and enterprise stakeholders around revenue-critical workflows.
Endgen | Principal Software Architect | 2024-present |
Architected containerized remote cloud development environments and an SDK marketplace, designing a distributed orchestration layer using Docker, AWS, Kafka, Rust, and Go along with proprietary security modules for restricted closed-source SDK access and command execution, while leading overall infrastructure strategy for the secure SDK distribution platform.
The Daily Beast | Principal Software Architect (CTO Chief of Staff) | 2014-2015 |
Modernized CMS and AdOps systems, leading cross-functional reorganization across Engineering, Product, QA, Design, and AdOps to increase feature delivery velocity and engineering fluency, while reducing page load times and improving ad delivery performance, SEO/accessibility compliance, and overall user engagement metrics.
Methodology
The foundation of a system must be stable and deliberate, while higher-level features remain flexible and adaptive.
My methodology emphasizes a clear separation between architecture and execution, treats delivery as inherently phase-based, data-driven UX decisions, and early economic and behavioral risk analysis to improve latent delivery and quality issues.
Personal Interests
Martial arts practitioner, musician/audiophile, motorcycling enthusiast, and dog lover.